Change - Simple Genius

Could a phrase really be anymore vague yet have so much power in this country? Lets define change:

to make the form, nature, content, future course, etc., of (something) different from what it is or from what it would be if left alone:

Now the genius in the use of this word for a slogan is that the entire country is upset with the status quo. So why not capitalize on this widespread feeling? It was so good in fact, that both campaigns eventually tried to use the slogan.

The problem: What is change? All change is not good. I “change” underwear every day, but if I put on a pair from the dirty clothes basket is that a good thing? I asked several people who spit this word out to me over the last year what that meant and a majority had no real answer except different from Bush and that McCain is just like him. In actuality those two men don’t care for each other and McCain has been a thorn in the side of republicans for years. Yes he voted 90% of the time with Bush=Republicans, Obama voted 96% with Democrats. That seems to be what they do, vote with their party. McCain is an older white man which fits the typical presidential description. Though he seems to believe in the basic republican principles, which Bush has gone against the last few years in terms of big government. Obama described himself as a new kind of politician and different from the rest of the guys you see in Washington. Of course this will imply to many the fact that his skin color is different and he is smart enough to know that and smart enough to always say that wasn’t his intent. Ex: He said he wasn’t like the people you see on American currency? First thought to what they have in common that he doesn’t share is that melanin in his skin. But he comes out and says that isn’t what he meant. Come on man, don’t try my intelligence. And Obama is clearly a politician. Look at how he seldom answers a direct question or gives the politically correct answer. He is a classic politician. A great politician in fact. But where or what is this “change”? He’s been liberal his whole career and moved to the center a bit to win the election. So should I expect him to buck his historical trend and not be very liberal as president? Yeah right.

Yet at a time when people really aren’t sure what this change means, that fact doesn’t matter. We all want change. Obama created himself to represent change. That is great advertising right there. So change can be whatever the believer wants that to be. Health care, education, taxes, etc… it all adds up to hope. But from what I have seen, most people don’t know fundamentally why Obama’s change was is better than McCain’s change.